Talita

Talita is a Swedish non-profit that’s been doing important work for many years — and I’ve been their go-to tech guy since the very beginning. I’ve handled every version of their website since around 2008, across several CMS platforms. For the latest iteration, we migrated to Webflow — a big step up from the previous CMS, giving them more flexibility for updates and making it easier for me to maintain and expand the site when needed.

My Role:

Web Design

Brand Design

SEO

Web Development

Webflow CMS

Talita is a non-profit organization that offers a way out of prostitution, pornography and human trafficking for sexual purposes and into a whole new life.

www.talita.se

Website Design & Development

For the latest version, I took on both design and development, collaborating closely with Talita’s Creative Director. He had a clear vision: bold, colorful, and artsy. We ran with that direction and created a vibrant, expressive fun site that still feels clear, structured, and easy to navigate.

Visit current website

Typography Refresh

I chose new typefaces for both headings and body text — something with a bit of pizazz and playfulness, while still being easy to read.

Image of the typeface Arboria & NT wagner

Color Overhaul

Talita already had a strong set of brand colors, but I refined the palette to improve usability and consistency. I removed hues that were too similar, added complementary tones, and introduced a range of shades and tints to give the site more depth and flexibility.

Taming the Creative Chaos

Talita’s brand shifts a lot depending on context—fun but tricky to manage. I created a web-focused style guide to bring clarity to typography, color, logo use and illustration, helping them maintain consistency without losing the brand’s personality.